‘The Village Foundation’ becomes ‘The Bay Village Foundation’

VF Logo Print ShopVFNotepaperThe Bay Village Foundation is getting ready to celebrate twenty years of public service to the community of Bay Village and is changing its name in the process, from The Village Foundation to the Bay Village Foundation.

The Board of Trustees of the foundation voted to modify its name to broaden the recognition that the foundation is THE Bay Village foundation.

This is the second name change for the group that T. Richard Martin founded in 1995 as Play In Bay. Its purpose was to have one community fund to be used for contributions for volunteer projects. The name was changed to The Village Foundation in 1997 at which time it also became a non-profit 501 (c)(3) corporation . Charter members donated the start up funds.

According to Board President, Eileen Vernon, “After slow but steady growth, we faced two issues that afflict many smaller and medium-sized foundations.

“First, we found that name recognition was a challenge. For example, many people were confusing The Village Foundation with The Village Project.

“Secondly, we had a growing sense that there was a disconnect between what the Foundation was doing as it moved forward. The Foundation went from helping very small community programs to becoming a community coordinator and fundraiser for larger community wide projects  such as the Bay Fireworks Fund, thereby giving the Foundation  a broader vision as a service group.

“The solution was to modify the name of the Village Foundation to The Bay Village Foundation to better capture its philosophy and value to the whole community, and to energize its role as the community foundation of Bay Village.”

“It’s not uncommon for established groups to make a name change, starting again in some sense to rebuild on the marketing and branding fronts”, said Vernon.

She cited three main reasons for organizations making such a change: “First, if the name no longer represents what they do; second, because the brand has gotten caught up in confusion with another organization; and third, for practical reasons. A name change can go a long way toward resolving any of these and we think changing our name to The Bay Village Foundation helps us to address each of these points.

The Bay Village Foundation is a non-profit 501 (c)(3) corporation dedicated to preserving the quality of life in Bay Village, Ohio, using the talents and resources of the private citizens and non-government funding. The Bay Village Foundation exists to provide support for projects and programs fostering Bay Village’s historical, cultural, social, and educational heritage. Through The Bay Village Foundation, its citizens and businesses are encouraged to perpetuate the traditions that make Bay Village a special place to live and work. Contributions to the Foundation can be made through its website at www.thevillagefdn.org[ or can be sent to The Bay Village Foundation PO Box 14022 Bay Village, OH 44140.

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