It’s a book that will raise eyebrows.
It’s called The Misny Method, the story of noted Cleveland-area attorney Tim Misny, and his keys to rising to the top of the legal profession.
In it, he shares the secrets of his success. Unlike McDonald’s, which would never divulge the ingredients in their secret sauce, Misny and co-author Jim Kukral, lay it all out.
It is a detailed outline of a personal marketing plan that rivals The Seven Habits of Highly Effective People.
From a high school student at St. Joseph to buying a Waite Hill mansion so big it is called Misnyland, The Misny Method gives rare insight into an incredibly successful practice built through a billboard empire.
“The book has application to everybody – regardless of their socioeconomic strata, their age, or their ethnicity. It applies across the board,” says Misny.
“There’s a message here that I can apply and I hope that every person, every coach, every athlete, every parent will want their child to read and every teacher will want their student to read. The message and the stories are stories that everyone can relate to.
“As human beings, we are all in a struggle and everyone has some problem they are dealing with. As we look at the problems in front of us as challenges, then and only then do we have an opportunity to overcome them.
“There are some common sense formulas that I talk about. If people incorporate them, they are going to find that they can accomplish a lot more in life than they ever dreamt possible.
“I’ve been practicing law for 45 years. I have a 16-year-old son and 12-year-old twins. I’m constantly sharing life secrets with them, giving examples, trying to give them insight into life and how to have a happy, full, healthy life.”
He wants this book to do the same for all readers.
And he won’t make you pay. You only have to read the book.
(Ed.Note: The book is available at www.misnybook.com. 10% of the proceeds will be donated to The City Mission. Additionally, there will be a book signing at the Barnes & Noble at Crocker Park on Saturday, May 9, 2026, from 10:00 a.m. until noon).
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