Arthur’s Shoe Tree: Following in Trusted Footsteps

10-15-15 Arthur's Shoe Tree LogoAs new owners of Bay Village beloved Arthur’s Shoe Tree, Jeff Johnson and his wife Rosie are proud to be following in some big footsteps.

The Johnsons took over ownership of the longtime footwear shop July 1. They plan to stay true to the legacy left by recently retired Jerry Masisak and founder Arthur Stern.

Arthur’s Shoe Tree is an independent, old-fashioned, full service family shoe store located in Bay Village Square.  The store has been in existence and located in the same spot for 50 years. It carries quality and name brand shoes for all ages.

Jeff and Rosie are committed to carrying on the tradition of customer service that gained a following for both Jerry and Arthur.

Rosie and Jeff Johnson will continue the 50-year old tradition of quality footwear for the community at Arthur’s Shoe Tree in Bay Village. They are seen here with long-time owner Jerry Masisak, who retired in July.

Rosie and Jeff Johnson will continue the 50-year old tradition of quality footwear for the community at Arthur’s Shoe Tree in Bay Village. They are seen here with long-time owner Jerry Masisak, who retired in July.

“It is nice to know that when Jerry retired, I would be the guy who would continue this tradition for the next 50 years,” said Jeff. “The formula is simple – carry quality products for your customers and treat people like gold. Offer products that make people feel good.”

Jeff is no stranger to Arthur’s Shoe Tree customers. He has been manager there for 5 years. He even shopped there as kid with his grandmother.

“My family moved to Bay in 1957. My grandma would bring me in here,” said Jeff “Coming in here as a kid, I loved this place and seeing Arthur and Jerry. Mostly, it was Jerry who waited on me.”

Prior to Arthur’s, Jeff gained retail experience as a corporate executive with OfficeMax. But Arthur’s is the antithesis of a big box or mall store. It is modeled on the small town image of knowing the customers by name and even remembering their individual footwear needs.

“We could literally sit five generations of family members into the chairs of customers we have served here. From grandparents, to parents, to kids, to grandkids and even great-grandkids,” said Jeff.

“It is great to see the young families come in here and now grow up with them. We have about five or six new families stop in every week for new shoes or soccer cleats. That makes this a very rewarding store for me to own.”

“Jeff coming to work with me was just like the way I started with Arthur,” said Jerry. “It is a Horatio Alger story. It is the way it’s supposed to be. Nothing will change. It’s all about good footwear from a local establishment in a good city.”

Jeff says the store is off to a great start under his ownership. He reports they had a strong back-to-school season and they are now gearing up for fall and winter boot season.

“How proud I am to be able to serve this community and the surrounding communities,” says Jeff. “I hope to carry on the Arthur’s tradition for the next 50 years.”

Arthur’s Shoe Tree is located next to Subway in Bay Village Square. Phone (440) 871-2340.

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