Avon Board of Education Approves Agreement for Mark Wahlberg Chevrolet Stadium

The Avon Local Schools Board of Education voted last week (Aug. 17) to approve the Naming Rights and Contribution Agreement for Joe Firment Chevrolet Stadium (behind the Avon Early Learning Center, 3075 Stoney Ridge Road) to now be known as Mark Wahlberg Chevrolet Stadium.

Last month actor, producer and businessman Mark Wahlberg; along with business partner, veteran automotive dealer Jay Feldman, announced they acquired Joe Firment Chevrolet (37995 Chester Road, Avon) and named it Mark Wahlberg Chevrolet of Avon.

Under the terms of the five-year naming rights agreement, Mark Wahlberg Chevrolet “shall have the right to have the stadium name on all advertising, media, game programs, signage, game tickets, school website, and mentions identifying or promoting the stadium, or stadium events.”

“Avon High School is such an important part of the community,” said Wahlberg. “Mark Wahlberg Chevrolet is proud to strengthen our ties with the local community by supporting the youth sports programs and naming the stadium. Go Eagles!”

The company’s stadium name will be displayed in signage on the back of the grandstand press box on the home side of the stadium, as well as signage at the home tickets booth entrance of the stadium. The company’s stadium name will be displayed as a logo on the field in two places on opposite sides of the field (home and visitor), near the sideline.

From now through the 2025 season, Mark Wahlberg Chevrolet will pay the district $25,000 annually, with an additional $5,000 annually in donations for the Avon Performing Arts program. An additional $5,000 will be paid now for the initial season and renaming costs associated with changing the signage/logos, etc.

“We are excited for a new partnership with Mark Wahlberg Chevrolet,” said Ben Hodge, Avon Local Schools superintendent. “It is a wonderful opportunity for a new business to become part of the community and support what we do as a district for kids. We are proud to partner with Mark Wahlberg Chevrolet and look forward to great things in the future.”

According to Hodge, a bulk of the funds coming from the agreement will be used for upkeep and improvements to the stadium which he noted include items such as purchasing a new pole vault pit which is estimated to cost nearly $17,000. The funds will help supplement the cost of improvements and will not be additional costs from district funds.

New signage/logos reflecting Mark Wahlberg Chevrolet Stadium is expected to be in place within the next few weeks.

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