It’s All About Family at Century 21 DeAnna Realty

It’s all about family at Century 21 DeAnna Realty. It always has been, starting with founder Mike DeAnna’s Ohio Family Realty back in 2002.

Since purchasing the Century 21 franchise in the spring of 2017, the company has grown dramatically while investing continually in the core values the DeAnna family brought to the marketplace from the start.

“We are a growing company,” says Tony DeAnna, Mike’s son, who now serves as Director of Business Development. “Yes, we have a big, brand name. But we are still family oriented, family run and have a family atmosphere.”

“We purchased the Century 21 franchise in the spring of 2017 and Tony was named Director of Business Development. His role shifted from one of primarily sales to that of recruiting, training and retention of new agents. Since that time he has done a fantastic job and has increased the size of our company from 3 to approximately 206 agents.” reports Mike.

In fact, the DeAnnas are out to grow their family! They maintain their flagship office in Cleveland (Elyria, Ohio) but have merged with companies in Cincinnati (Oxford & Brookville) Columbus (Dublin & Canal Winchester) and Mt. Gilead. “We are always looking for opportunities in the marketplace as long as we can maintain our family identity. Moving into these markets allows us to provide service to our clients across the state.”

“We have a dedicated a 1,000 square foot education and training facility on site. Tony’s training calendar includes 8-12 monthly events demonstrating how agents can increase their business.”

Company growth has been a focus from day 1; however we have never lost sight of what makes our company so unique. We have a family style atmosphere and an inviting learning environment that is second to none. We are always making sure that the clients and our agents are taken care of. These important values are a big part of what has propelled us forward so quickly. With the acquisition of four other companies, we are now operating 6 offices in Ohio’s major metropolitan areas of Cleveland, Columbus, and Cincinnati markets with over 206 licensed agents serving those areas.

“We have all the big, brand name tools and technologies, but we are still the DeAnna family,” says Tony. “It is the best of both worlds. If you’re buying or selling anywhere in Ohio give me a call. We can help you.”

Representatives who join the company are finding the type of inhouse support you would expect from family. “We want more agents and we are focused on growing the company. For those who don’t have a real estate license or want to be a realtor – or if you are looking for a change – please call us,” says Tony.

The focus is on agent success. “We offer support. That is our promise to our agents,” says Tony. “A lot of people promise that, but not a lot of people deliver on that. We do. And that is how we have gone from 3 agents to 206.”

Incentives include a no-fee guarantee, high commission splits and ongoing training. “We offer classes every week,” reports Tony. “There is in-office training and also online training through Century 21 University.

Classes at the DeAnna Training Center include subjects like lead generation, social media marketing and more. There is also an esprit de corps that comes from company socials like company cook-outs, happy hours, Pumpkin Fest, and our annual Christmas Party!

“We offer one-on-one coaching as part of our support,” says Tony. “We will meet with agents, discuss their progress and help them meet their goals and let them know what incentives may be within reach. We believe in team-building approaches.

“We can take the tools and the tech and align it with the follow through of training and support to help our agents succeed. We have one agent who just got her license at the end of last year and she is on pace to sell 20 homes this year. She comes to the training, we show her what to do and she sells homes. To me, that’s exciting.

“But, it is not about me. It is about the agents. If the agents are successful, the company is successful. I believe we have the best agents in the State of Ohio. Clients like working with the best agents and that is what we focus on.”

If you’re a realtor looking for success or considering becoming a Realtor, text Tony DeAnna at 440-823-1967 or email at: Tony@Century21DeAnna.com